Hi, I’m Hayley, freelance designer and brand strategist.
I partner with small businesses and mission-driven organisations to transform ideas into bold, coherent brands and campaigns that resonate. Whether you’re refining your identity or launching a new initiative, I combine strategy, creativity, and thoughtful design to make your story seen, understood, and remembered.
How I work
I work with clients who are building more than just a business, they’re building a dream or a movement. My purpose is to help you create brands that:
Clarify your vision: Know who you are, what you stand for, and how to show up consistently.
Boost confidence: Step into the spotlight with a brand that feels authentic and aligned.
Tell your story visually: Design that captures your energy, sparks emotion, and connects with your audience instantly.
Provide practical tools: Not just pretty visuals, usable assets like templates, guidelines, and strategies that work day-to-day.
Offer partnership, not service: A creative side-kick who listens, collaborates, and empowers you.
Whether you’re a small business, or purpose-led organisation, I help you show up, stand out, and grow with clarity and confidence.
