Challenge the Impossible

Campaign

In 2017, I led the design and creative direction for Teach First’s “Challenge the Impossible” campaign, launched to celebrate the organisation’s 15th anniversary. The year-long, multi-channel initiative aimed to mobilise Teach First’s community to take action against educational inequality, inspire emotional connection, and provide a flexible campaign framework used across events and communications nationwide.

Working closely with our brand agency, I oversaw the campaign’s creative delivery and designed materials for major activities, including the flagship Impact Conference for over 3,500 educators. By pairing bold, emotive imagery of children with a custom handwritten font and illustrations, I created a campaign that felt both personal and powerful. The results included national media coverage (The Guardian, BBC Breakfast, TES), over 4,000 toolkit downloads, and cross-party political support, cementing Teach First’s mission at the forefront of the education agenda and earning recognition for impactful, human-centred design.

Highlights

Policy report | Campaign toolkit | Alumni magazine |
Conference branding | Gala dinner Materials

Role
Lead designer

Scope
Project management
Creative Direction
Design
Illustration

Year
2017

"Your design expertise has brought the campaign to life, taking it from words on a page to something much more exciting that our audiences engage with. Your social media assets and report design have helped get hundreds of people to read and share our report. And our manifesto reached more than half of the MPs across the UK thanks to your engaging design. Education policy has been changed for the better as a result. Thank you."

Director of External Relations, Teach First